Birth of the AndroSeries

I can recall May 15th, 2010 pretty well.

I was outside the Primordial Performance office in Portland OR with one of the original Primordial Performance investors Dustin Adler, talking about the future of the company. The discussion wasn't really about Dustin's financial interest since he had already sold off his personal shares. He was really just obsessed with business and wanted to get a feel for the core concept of the company.

"Do you feel the business is doing well?" Dustin asked me.

"Yeah, our products are pretty solid, people like them, and as soon as we pay down some of our debt we should be able to release some new products" I replied, keeping a positive spin on the question.

Dustin slowed his walk. "Do you think Primordial is the greatest in the world at what it offers?" he asked inquisitively.

Greatest at what? I thought. I took a moment to think of a worthy reply. Dustin was a longtime friend and someone I respected very much. He had insightful information on a wide variety of topics, and always had a good sense – I knew the question was leading to something.

Before I could reply, he stopped, looked straight at me, and gave me a few words I would never forget –

"Eric, if everyone at PP is going to work 80 hours per week and pour every ounce of their life into this company shouldn't it be the greatest in at least something? If you aren't distinguishing yourself then this company just isn't that special, or its not taking big enough bets. It's time to break out or get out"

It was a challenge and it struck me like a bolt of lightning.

I understood what he meant and he was right. I was dwindling and not seizing opportunity to its fullest extent. Our products were good, but they could be so much better.

But what exactly could we or should we be the greatest in the world at? We had always worked towards the concept of having a great "men's health company", but that concept was so vague. We needed something more specific. I scanned my brain for the most noteworthy products we had developed since we started, and it was clear – Primordial Performance is in the business of selling steroids.

Definition of Greatness

With a clear objective in mind, it was time to figure out what defined the world's greatest steroid.

People's goals are different, so there would be no single greatest steroid. I also knew greatness couldn't simply be defined as simply being the most powerful. Methyltrienbolone is the most powerful anabolic steroid ever created, 300x stronger than testosterone, but it can't actually be used without causing severe liver and kidney damage – and that's not so great.

Considering the goals of most users, we decided the greatest steroids in the world must meet the following requirements:

  • Powerful
  • Safe
  • Easy to use
  • Reliable
  • Legal
  • Supported by the Manufacturer

Entrenched in R&D

Suddenly, life had renewed purpose and inspiration — Project AndroSeries was underway.

I arranged a meeting with our outside consultants and manufacturing team. The message was loud and clear 

"We are going to produce the greatest steroidal formula the nutraceutical and pharmaceutical industry has ever seen. We are pulling all stops and fully investing all resources"

I gathered every pertinent study I had and began tuning my steroidal cerebral. I tracked down over 200 full text scientific references on the pertinent topics – bioavailability, metabolism, pharmacokinetics, bio-equivalency, biological effects and more.
We had a number of goals to accomplish with this project, the most notable being –

A product that rivals the effectiveness and safety of injectable steroids
A series of products that can be stacked according to anabolic/androgenic preference
An oral delivery system that effectively delivers naturally occurring steroids
Increased cost effectiveness and safety over any other available steroid preparation
Portability and convenient dosing (softgels)
A product with a defendable legal status

At the peak of my research I had gathered so many papers, graphs, experimental notes, and info from outside consultants that I hired a personal secretary just to organize and record the information into an organized format.

Steroids & Legal Issues

As of 2011, nearly all "anabolic steroids" have been made illegal by the US congress. Anything that's not on the ban list, is still deemed illegal by default if it binds to the androgen receptor and has androgenic or anabolic effects. And if the compound is an anabolic steroid it isn't DSHEA or compliant with the FDA, DEA and USADA.

The steroid known as dehydroepiandrosterone (DHEA) is explicitly exempted from the Anabolic Steroid Control Act, because it does not activate the androgen receptor in its original DHEA form – therefore it's not an anabolic steroid – that is, until it converts.

In other words, even though DHEA has anabolic and androgenic effects those effects are not seen until it's activated in the human body. Plus, because DHEA is a naturally occurring component in the food supply, it's legal to sell as a dietary supplement.

Plain old DHEA

As bodybuilders found out over a decade ago, regular DHEA is a poor mass builder, even if you take tons of it.

The theory was that since it converts to testosterone at a rate of about 1%, you can take enough of it to build muscle – but regular DHEA has several problems that prevent it from being a truly effective anabolic agent, explained briefly below –

Limitations of Standard DHEA

DHEA, less known as 5-DHEA, has several limitations that
prevent it from being a solid mass builder.

Problem #1 – Bioavailability & Absorption.
The bioavailability of DHEA is only about 2-3% (1) – and we fixed that problem with Liqua-Vade HTC — but there were still two major issues preventing DHEA from being an effective muscle builder.

Problem #2 – Calorie Burn Off.
The double bond in the 5th position makes the molecule very thermogenic with a tendency to increase the metabolism to burn off calories by heat generation by conversion to 7-oxo-DHEA. (2) This thermogenic effect makes the metabolism inefficient for muscle building because it burns calories off as heat rather than partitioning them towards muscle.

Double bond in the 5th position

This effect would make DHEA a great recomposition agent, but a poor size or strength builder.

Problem #3 – Limited Anabolic Potency.
The double bond in the 5th position of regular DHEA also limits its anabolic potential. The main metabolite of DHEA is 5-androstenediol – which is a much weaker androgen than 4-androstenediol. Therefore, by moving the double bond over to the 4th position –
creating 4-DHEA – it becomes an immediate precursor to 4-androstenediol and the anabolic potential is greatly enhanced. (3-4)

Double bond in the 4th position

It was clear to us that small modifications could be made to the DHEA molecule that would have big improvements on its biological effects – yet keeping its basic "DHEA" structure for legality purposes. The entire AndroSeries would be based around specifically chosen DHEA derivatives delivered in our latest generation of Liqua-Vade HTC – The result of which would blow away our previous generation of steroidal products.

After thousands of hours of focused R&D, I was ready to present the formula to the board of directors.

Making the pitch – Against all odds

The board meeting wasn't so much for approval as it was for moral support. I made the pitch to the board. Then the shots came…

"You understand these products will be too expensive right?"

"We can offer a payment plan. Besides, plenty of guys already pay over several hundred dollars a month for injectable gear or TRT prescriptions, and this will be more convenient and cost effective." I replied.

"You understand the FDA or DEA will come after us once they hear the word ‘steroid' right?"

"The ingredients are DSHEA compliant and the word ‘steroid' is not illegal. We will have our position papers ready" I replied.

"You understand that if this product actually works big pharma is going to crush you right?"

"We will have an attorney armed and ready. If they try to bully us we will fight back." I replied.

"You understand that our credit is exhausted and it would take over 2 years to raise the funds to produce these products right?"

"Yes, that is why we will run a massive discontinuation sale on all current pro-hormone products to raise the capitol." I replied.

On Sept 12th 2010 we launched the Pro-hormone discontinuation sale. It created the biggest uproar Primordial Performance had ever seen. Accusations and rumors flew – "PP is selling out!", "It's a hostile takeover!", "They've been busted by the feds!", and "they are bluffing!" – none of it was true.

One thing was clear, this was going to be the most revolutionary thing Primordial Performance would ever do. This was the beginning of the AndroSeries.


Read more about the products here –

AndroHard ANDRO Hard AndroMass ANDRO Mass AndroLean ANDRO Lean

References –

1. Absolute bioavailability of testosterone after oral administration of testosterone-undecanoate and testosterone.
Täuber U, et al.
Eur J Drug Metab Pharmacokinet. 1986 Apr-Jun;11(2):145-9

2. Steroids and thermogenesis.
Hampl R, et al.
Physiol Res. 2006;55(2):123-31. Epub 2005 May 24.

3. Androgens and anabolic agents
Julius A. Vida
Chemistry and pharmacology (1969)

4. Determination of androgen bioactivity in human serum samples using a recombinant cell based in vitro bioassay.
Roy et al.
J Steroid Biochem Mol Biol. 2006 Sep; 101(1):68-77. Epub 2006 Aug 8.

6 Responses to Birth of the AndroSeries

  1. avatar1399 says:

    Sooo…maybe you could create a part of the webpage were we can buy stock?

  2. Pingback: Andro series from Primordial Performance is a go [Forums]

  3. Pingback: The Future of Primordial Performance - Page 14 - Lean Bulk Forums | Fitness Discussion Group | Fitness Forums

  4. Pingback: Primordial Performance new hormone line-up - Page 4 - Lean Bulk Forums | Fitness Discussion Group | Fitness Forums

  5. bodybuilderaburgess says:

    Most inspiring article on the site, love this.

  6. GabeAStar says:

    Hi Eric! I was woundering are your products working on people with non natural production of Testosterone in there body.

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